Director Of Marketing

Job Description

• Key Responsibilities:
  • Develop and execute growth marketing strategies focused on customer acquisition, lead generation, and revenue growth for Zenworks B2B SaaS products.
  • Own the entire marketing funnel, from top-of-funnel lead generation to bottom-of-funnel conversion optimization.
  • Manage and optimize digital marketing channels, including paid search, paid social, content syndication, email marketing, and account-based marketing (ABM).
  • Lead performance marketing initiatives, leveraging data and analytics to continuously improve campaign performance and ROI.
  • Collaborate with the sales and product teams to ensure alignment on target audiences, messaging, and go-to-market strategies.
  • Utilize marketing automation tools to design and execute lead nurturing campaigns that drive customer engagement and conversion.
  • Conduct A/B testing and experimentation to identify the most effective marketing tactics and strategies.
  • Analyze and report on key marketing metrics, providing insights and recommendations for continuous improvement.
  • Manage marketing budgets, ensuring efficient allocation of resources to maximize growth.
  • Stay current with industry trends and best practices in growth marketing, continually seeking new ways to drive results.

Keyskills :
marketing managementproduct strategytrade marketingproduct marketingmarketing strategy