Regional Sales Manager

Job Description

Adherence of policies and availability of pop material :Key Activities :- Ensure all Showrooms adhere to legal, operational and safety requirements.- Coordinate with Marketing for collaterals, branding and other point of sales material availability at Sleepwell World/ Galleries.KPI :- Delay in arranging branding / POP/collaterals, etc.- Identify product display and branding-related deviations.Visibility :Key Activities :- Implement visual merchandising strategies/guidelines for Sleepwell World / Galleries and monitor them regularly.- Implement Product & Brand display guidelines across assigned Sleepwell World/ Galleries.- Increase Brand visibility at Sleepwell World/ Galleries.- Ensure proper In-shop branding, Signage, Festival Gate/ etc. at Showrooms.- Increase Visual Display of entire range at Sleepwell World/ Galleries.KPI :- Non-compliance by Showroom to Brand display guidelines.- Feedback on Visual display, branding and merchandising from senior management team.Profitable Growth :Key Activities :- Monitor performance of assigned Showrooms to achieve RCV and TP targets and prepare analyze and submit MIS.- Prepare activity chart as per budget assigned for Showrooms.- Implement plans to promote high TP products.- Educate Showrooms / Brand executives to sell high TP products.- Implementation of showroom policy at Showrooms.- Execute sales promotion programs as per showroom activity calendar.- Facilitate Showrooms to achieve their sales target, and growth in high end sales.- Initiate activities to Increase customer foot falls and convert them into Sales.- Increase per customer billing.- Monitor and analysis competitors product, sales & marketing activities.KPI :- RCV, TP.- Non-compliance to showroom policy.- No. of customer footfall per month.- Percentage conversion of customers per month.- Increase in per-customer sales.- No. of Sales Program executed per month as per the plan.Showroom Concerns :Key Activities :Ensure timely redressal of showroom concerns.KPI :Complaints resolution time.Team Development :Key Activities :Recruit, train, manage & motivate brand executives across the region.- Ensure Brand Executives have in-depth Product Knowledge in order to provide right product to the customer.- Monitor conduct of Brand Executives through store audits and ensure CAPA.- Coordinate with Internal Channel Training Department to carry out training programs for Brand Executives and Showroom Staff.- Develop successor for Business Continuity.KPI :- Feedback on product knowledge and conduct of brand executives from senior management team.- No. of training conducted.Key Decisions :- Decision on implementing Visual display and branding guidelines for Showrooms.- Decision on implementing plan to increase customer footfalls, conversions and per customer billing. Decision on Implementing plan to increase RCV & TP from Showrooms.

Keyskills :
team developmentsales