Territory Marketing Manager SA

Job Description

• Support in developing long term strategy and connect with all functions viz; commercial, R&D, P&S, Finance etc.

• Ensure execution of Veg seeds crop strategy and tactics to meet the business and financial objectives of territory

• Leads the development of Comprehensive marketing plans and secure effective campaign designs with a specific focus on NPI s
• To lead and develop a high performance product management, KAM & Marketing services

• Implement the annual marketing plan in close connection with sales team.
• Prioritising, adapting and cascading A&P across crops, ensuring successful implementation of campaign plans
• Act as a contact point for above-Territory functions on strategy and portfolio-related matters for alignment.
• Develop marketing capability and talent within the team.
• Leads operational marketing aspects for the territory (e.g. Pre HPC, Pre-SPP, Pricing, PMD etc.) in order to drive best practices available globally
• Challenges product planning and signs off the MAPS at territory level Secures relevant market, customer and competitor intelligence

Accountabilities

• Act as a member of the Territory Veg Leadership Team, co-creating the Territory strategic agenda and leading the Territory Marketing Team to coordinate the delivery through all marketing teams.
• Provide input to Above Territory (AT) Crop teams to ensure that they are tuned to the reality of the Territory markets
• Lead Territory Portfolio Leadership Team for effective decision making across functions and establish in-territory/CU portfolio teams to maximize value for crops
• Represent Syngenta Veg in Industry forums and engage with like minded companies to drive common agenda

Business Performance

• Work with Territory Head Veg SE and align with AT Crops and Assets to develop & implement the Territory strategy and financial targets.
• Efficient transactional price management by giving a market & competitive environment clubbed with our portfolio performance.

Successful NPI launches & Leverage of expanding products

• Lead Pricing for NPI, right communication for NPIs
• R&D / Tech Support to plan trials for commercial positioning
• Participation in Product advancement tours with key stakeholders

Innovative MarCom , Activations & campaign effectiveness

• Lead and ensure implementation of product strategies (NPI/ PLCM/) including target segment identification, positioning, campaign for Veg SE
• Monitor key campaign execution in field and review progress
• Direction for Promotion materials for the brands for driving the campaigns, Use innovative communication, tools.
• Ensure delivery of campaign roll out to focus teams, review on regular basis for priority & NPI products
• Design and utilise digital platforms for innovative campaigns and customer approach

Strategic portfolio management

• Lead Portfolio management, Pricing of NPI, PLCM, Pre-HPC, Local crop units (TCU s)
• Drive & validate long term planning to capture 5 year business plan considering market trends in MAPS
• Portfolio optimization/3rd party strategy defined/aligned for Veg SE (in-/out- licensing)
• Drive SA strategies for portfolio development in coordination with Regional team, cross functional engagement
• Expanding the horizon of business planning at product/geography level working for volume, price, and competition scenario

Capabilities and Organization accountabilities

• Develop and manage a territory crop based product and campaign team by redefining key accountabilities and adjusting ways of working with other functional teams, including:
  • Put in place the necessary activities to ensure business continuity
  • Support development and implementation of new processes/ways of working.
  • Support driving appointment process and fostering mindset change.
• Establish connectivity with global/APAC crop teams to ensure effective/efficient communication.
• Identify gap of capability in the team and propose and implement capability development plan

, Knowledge ,experience & Leadership Capabilities Critical Knowledge :

• Syngenta products / key competitor products
• Crops and agronomy knowledge
• Customers / Channels in country
• Internal processes / governance
• Marketing, Business operations, basic understanding on R&D and finance

Critical experience Working experience of the agri-business sector in Marketing, Sales and Strategy (10-15 Years)

• Experience in campaign development and management
• Working relationship with above territory organization and matrix organization

Critical technical, professional and personal capabilities

• Understand market dynamics and competitive environment in Veg markets in SA and translate it into strategy.
• Designs effective product life cycle management strategy and crop strategy
• Ability to apply Marketing and Sales Excellence effectively
• • Creates strong, distinctive crop plans
  • Delivers distinctive value proposition to customer
  • Knowledge of campaign management
  • Understanding of effective product communications
  • Develops/implements effective pricing strategy (lead value pricing, influence transactional pricing ) with the pricing manager
  • Support effective CRM strategies
  • Able to use market research effectively to understand customer, markets and channels

• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Financial acumen
• Strategic thinking
• Influencing and negotiation
• Communication and presentation skills
• P rogram / p roject management

Critical leadership capabilities

• People management
• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries
• Courage and risk taking ability

Keyskills :
pmd