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Programmatic - Analyst

2.00 to 5.00 Years   Pune   02 Mar, 2021
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DWA s B2B clients Create and actively manage and optimize programmatic campaigns in DSPs Be consistently curious and inquisitive learn how platforms work, and more importantly, learn how to game them Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio Understand how data from various channels can help the overall customer journey for each client account Identify, suggest, and setup private marketplace deals Continually acquire knowledge by maintaining relationships with key programmatic vendors in DWA s portfolio Actively monitor campaign KPIs via reporting Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management Provide insight and guidance to members of the integrated media team Maintain and stay current on industry news and research

Qualifications:

2-3 years of hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required Strong written and verbal communication skills Detail-oriented and organized Able to multitask and work well under pressure Positive team player Proficiency in Microsoft Office applications Bachelor of Arts or Bachelor of Science degree

,

Keyskills :
ms officemobilevendorsvideointegrated mediatestingstrategyplanningmicrosoft officeverbal communicationdealscommunication skillsscienceb2bresearchmedia planningtacticsoptimization strategiesctvadobe

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