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Marketing Executive

8.00 to 12.00 Years   Pune,Bangalore, Noida, Chennai, Hyderabad, Gurugram, Mumbai City, Delhi   02 Sep, 2024
MACKENZIE MODERN IT SOLUTIONS PRIVATE LIMITED
Job LocationPune,Bangalore, Noida, Chennai, Hyderabad, Gurugram, Mumbai City, Delhi
EducationNot Mentioned
SalaryRs 16 - 26 Lakh/Yr
IndustryFMCG / F&B
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Role & responsibilities
    • Ensure design & execution of regional marketing activities related to brands and all categories and representation of the marketing department in the region.
    • Managing critical territories
    • Design marketing Initiatives & campaigns in line with the category strategy
    • Plan and execute product launches
    • Promotions
    • Brand awareness events
    • Brand Centre activations
    • Resource Management Beauty & Health Consultants, BMD vendors & Chef (external resources) for their assigned clusters
    • Managing effective distribution of collaterals
    • Communication Management
    • Planning merchandising & product displays (esp. in ADCs)
    • Driving clubs & communities
    • Design regional creative marketing material
    • Designing, Planning and Driving online interventions
    • Responsible to enhance the implementation and impact of national programs in the assigned geography
    • Deliver against specific region category targets and against specific KPIs such as:
    • Achieve sales and ABO leadership target
    • Achieve COI target (profitability)
    • Ensure provision of enablers / support to ABOs
    • Deliver on strategic initiatives related to marketing and ensure market hygiene in specific category in a region
    • Drive team development and work satisfaction
    • Ensuring ABOs understand the new products features & benefits
    • Increasing ABO participation and engagement with local initiatives to enhance impact of Launch
    • Assist ABOs in reaching out to their customers by providing relevant tools and programs
    • Establishing vernacular and local nuances requirements for greater impact of all marketing material

Keyskills :
promotionsmarketing initiativesproduct launchbrand centre activationsproduct campaignoffline marketingbrand awarenessmarketing strategies

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