Lead - 3in1/Senior Lead - 3in1 - Pune, India

Job Description

* Duties and Responsibilities - Building and enhancing strong rewards campaign using existing platform capabilities Ensuring complete collaboration with business team for identifying opportunities for rewards as leverage and creating innovative offer construct involving rewards for delivery of business objectives. Ensuring effective campaign creation and execution and supporting business and product team to deliver their KRAs (Acquisition and Engagement) Responsible for managing inbound (App/Web) and outbound (Notification and alerts within app) channels of rewards propagation and fulfilment of rewards propositions Ensuring robust reporting and dashboard management for rewards campaign efficiency reporting. Responsible for faster TAT from campaign conceptualisation to execution. Custodian of effectiveness of rewards proposition at a cost-effective manner. Manage Team performance on verticals assigned Guiding and collaborating Rewards product team and 3in1 product team for new feature development in order to bring more efficiency in user journey involving rewards. Competition analysis for innovation in offer construct and campaign execution. Ensuring all Pre-Go-live checks for all new campaign setup with business and cross function team for readiness. Final approver of rewards and incentivisation campaigns on web and app. Upskilling team with required domain knowledge and platform for creation and monitoring of campaign. Responsible for campaign reporting and dashboard management. Responsible for building segmentation logic for targeting right customer with right set of rewards. Responsible for setting up rule-based rewards campaign on rewards platform along with his/her team. Ensuring all relevant assets on app and web are updated for all rewards related propagation in- coordination with respective business. Project Coordination Share learnings and findings of campaign with Rewards product team to make platform more robust. Mitigation of fraud risks for any campaign with close coordination with rewards product team and business teams. Active role in UAT CUG other testing rounds before Go-live. Program management Ensuring Platform day to day management bug findings and planning for post Go-live process. (Stabilizing platform and scaling functionality) Managing rewards campaign requirements from various business campaign setup and campaign deployment. Post campaign analysis and reporting for business. Reporting Org level rewards program and P&L and performance KPIs. Team development Ensure high employee engagement and morale through right management interventions while ensuring a deep emotional intelligence in approach Establish performance expectations and regularly review individual performance of the team Identify and create development opportunities for team members to enhance functional knowledge, * Required Qualifications and Experience MBA/Post Graduate Degree 8-10 years experience in BFSI or retail, Preferably should have done grounds up work in building and delivering Rewards program related campaign Deep understanding of inbound and outbound channels in consumer engagement. (App and web) and (Email/SMS/ Push notification) Understanding of App push Notification workflows, customer segment building, in-app analytics (Events and clickstreams) is necessary. Knowledge of SQL queries will be an advantage. Experience in running and executing campaign for rewards platform. Must understand rule based logic building (Operators and Operands) for campaign setup in rewards platforms. Technology orientation and attitude to challenge status-quo. High degree of passion and self-belief. Collaborative work style to engage with peers & colleagues in other functions across the company. Exceptionally high motivational levels and a self-starter. Should possess the below skill sets: - Team Management Skills - Relationship Management skills - Excellent Communication & Interpersonal Skills - Negotiation Skills & influencing skills - Analytical & Problem Solving skills Total Year Of Experience 8+ years

Keyskills :
documentationautomationteam management skillspost campaign analysissql queriesproblem solvingteam developmentteam performancemanagement skills