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Job Location | Pune |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Pharma / Biotech |
Functional Area | Sales / BD |
EmploymentType | Full-time |
- Developing brand plans/strategies for the product range as per the international market along with market penetration strategy - To understand products as per therapy areas and develop strategies to suit the customer and patient needs with business development for brand growth.- To co-ordinate and organize product training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both. - Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like website or app launch or webinar series, etc as per the needs.- Coordinating and following up with Vendors and artists for different promotional materials.- Planning and organizing customer engagement activities such as meetings, scientific symposia, CMEs, conferences, and ensuring brand visibility in the target audience segment.- Organizing sales and marketing reviews periodically to guide the sales team in right direction.- Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.- Preparing annual brand wise budgets country wise and brand wise- Product forecasting, New product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.- To co-ordinate and work with cross-functional teams like medical affairs, learning and development team, R & D team (Research & Development) in the process.- Responsible for gathering competitive industry and market analysis to understand the customer needs, current trends, competition activities, etc.- Gathering of market intelligence, data analysis (IMS & others) for the effective marketing plan.- To meet customers on field for customer engagement and brand building and to ensure implementation of marketing strategies and campaigns.- SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.,
Keyskills :
marketingadvertisingbrand managementsalesatlfield salesfollowing updata analysisswot analysisbrand buildingmarket analysismedical affairstarget audienceproduct training