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Digital Marketing Specialist

4.00 to 6.00 Years   Pune   13 Feb, 2020
Media Agility
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Dista - a location intelligence platform conceptualized by MediaAgility. The platform can help businesses to automate job scheduling, tracking of fleet and agents, sales routing, field force, customer conversations and more. It is powered by Google Maps and Google Cloud. Dista leverages a series of APIs like - Locators, GridDefinition Management, Cockpit Dashboards, Scheduling Algorithms, Route Optimizer, Asset Tracking, and other APIs to increase operational efficiency of businesses.

  • We are seeking a marketing professional with an entrepreneurial mindset to turbo-charge our efforts at taking the Dista platform to new heights
  • Completely own Dista website - updates, optimization as well as on-page /off-page SEO
  • Perform keyword analysis, provide SEO technical analysis and recommendations in coordination with elements and structure of websites and web pages
  • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Support the brand s social media presence
  • Launch and optimize various PPC/display campaigns on different search platforms - Google Ads, Bing, YouTube
  • Drive demand generation through email marketing, nurture programs and landing pages
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, white papers).
  • Assist marketing in competitive analysis, research and trends

Requirements:

  • 4 - 6 years experience in Digital marketing preferably in B2B tech/software industry
  • Experience with modern web technology, personalization, search engine optimization as well as paid search, retargeting
  • Hands-on with various SEO /SEM/Social media tools such as Google Marketing Suite, SEMRush, Moz etc. Working knowledge of CMS/website backend
  • Good to have: Knowledge of HTML/CSS, website administration, image editing
  • Working knowledge of Marketing automation tools such as HubSpot is a plus
  • MBA/BBA or Bachelor s degree in Marketing, Digital Media or a related field; (AdWords / HubSpot certification is a plus)

What you get:

  • Chance to grow a fast-growing SaaS platform that already has 25 customers globally
  • Flexible work-environment with open culture
  • Being a part of a new team and doing something really amazing
  • Making a splash in emerging technology - cloud and location intelligence
  • Learning beyond your role by dabbling in other areas of marketing
,

Keyskills :
google analyticsmarketing researchweb site production content managementsearch engine optimization web pagesgoogle maps

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