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Deputy Manager Marketing Precision Marketing Web Analytics

2.00 to 4.00 Years   Pune   08 Jun, 2019
Skill Ventory
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

KEY ROLES AND RESPONSIBILITIES WEB ANALYTICS SETUP

  • Single handedly own the complete setup of Google Analytics to track the online behavior of visitors.
  • Build customized reports with automated tracking as per product and campaign requirements.
  • Act as a liaison with IT and Martech team to accommodate dynamic changes in Google Analytics setup
DATA INSIGHTS BUILD
  • Conceptual knowledge of various open source and premium web analytics tools such as GA, piwik, webengage etc.
  • Key responsibility of building data insights from GA reports for campaigns and traffic monitoring.
  • Capability to identify, evaluate and establish a road map for implementing tools for user behaviors, analytic, SEO
  • Work with external agency partners to carry out ongoing enhancements required by business
COMPETITOR BENCHMARKING
  • Benchmark marketing technology platforms and investments with key competitors
  • CROSS-COE AND PARTNER COLLABORATION
  • Work with various COEs within marketing and across the company to lead the implementation of key projects
  • Work with an external partner ecosystem for timely execution of various initiatives
KEY METRICS
  • Business KPIs
  • Execution effectiveness parameters
Required Qualifications and Experience: EXPERIENCE
  • - 3 to 5 years of hands-on experience of web analytics implementation and report building.
  • - Thorough knowledge of Google Analytics including new features, custom report building, SEOs,
  • Adwords and organic field, driving inferences out of reports and raw GA data THIS IS MUST
  • - Deep understanding of web analytics technology with hands on experience on atleast two tools.
  • - Experience in building actionable insights for business teams to drive the sales and perform campaign management
  • - Expert in channel attribution, campaign attribution, MCF in GA
- Good understanding of core web technologies including .NET/Java, XML, XHTML, client / server-side scripting languages such as Javascript, and JSP, & web services development using RESTful implementations - Expert in end-to-end content lifecycle, web and enterprise content management, content publishing, deployment, workflow and delivery processes. - Experience in sizing, testing & performance optimization for web properties across desktop and mobile channels. - BFSI Domain experience would be a plus APTITUDE Strong individual contributor Strong project management skills and innovative approach to problem solving and finding solutions Excellent communicator (written and verbal, formal and informal) Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution,

Keyskills :
seoxmlnetjspcoejavabfsisalesxhtmlmapdivroadpiwik

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