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Campaign Executive

2.00 to 0.00 Years   Pune   04 Feb, 2021
IBM India Pvt Limited
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

IntroductionThe Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world. By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.Your Role and ResponsibilitiesAs Campaign Specialist, you are responsible to facilitate tactic development through Production Partners and Marketing Managers, and ensuring timelines are met. You will perform art and copy proofing, link validation, and facilitates creative approval process from legal. Responsibilities:

  • Manage day-to-day operation of email marketing and automation programs, specifically Salesforce marketing cloud, to optimize programs and initiatives
  • Create and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder
  • Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval
  • Accountable for obtaining legal and compliance approvals and closing out in required systems
  • Review and validate campaign workflow/process flow for given campaign
  • Validate Audience sheet for the respective tactic/channel/campaign
  • Coordinate with stakeholders and ensure timely launch of the campaign
If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there s no limit to what you can accomplish here.Required Technical and Professional Expertise
  • Minimum 2 years of experience in Marketing Cloud Technologies
  • Salesforce marketing Cloud Email Specialist certification is mandatory
  • Proven experience in writing SQL queries.
  • Design and execute completed end to end email marketing campaigns.
  • Good understanding of journey builder in SFMC and creation of relevant performance dashboards
  • Manage campaign budgeting
  • Knowledge of Marketing Compliance will be a plus point
Preferred Technical and Professional Expertise
  • Ambitious individual who can work under their own direction towards agreed targets/goals.
  • Ability to handle change and be open to it good time management and an ability to work under stress
  • Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
  • Maintain technical knowledge by attending educational workshops, reviewing publications.
  • Experience to document campaign close-out
About Business UnitIBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the worlds economy. IBM Services partners with the worlds leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring excellence.Your Life @ IBMWhat matters to you when you re looking for your next career challenge Maybe you want to get involved in work that really changes the world What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion Are you looking for a culture of openness, collaboration and trust where everyone has a voice What about all of these If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.,

Keyskills :
approval processeducational workshopsprogressive thinkinginterpersonal skillsemail marketingperformance dashboardsbusiness analysisaudio masteringtime managementcustomer journeys

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