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Applicants for Unit Manager - Web Business and Group Marketing

4.00 to 6.00 Years   Pune   13 May, 2022
Bajaj Finserv Lending Ltd
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    * Duties and Responsibilities - ROLES AND RESPONSIBILITIES 1. Keyword Ranking and Management Perform keyword research and manage the keyword portfolio in coordination with business objectives Drive on-page and off-page optimization for respective business on digital web assets Sustain top ranks build for new keywords to rank in top 3 Build share of page heft for SEO by determining keyword set and applicable search results formats 2. Tools & Processes Well versed with usage and adoption of best in class tools for SEO operations such as Ahref SEM Rush and inhouse customized tools such as SMA and alike Identify insights and actionable from the tool kits to deliver core business objectives Expand the tool kit to keep updated on best search practices competitive moat and drive efficiencies in process Build process driven multi party workflows for industrial scale for SEO practice Identify define create and manage ongoing and new processes to enable search objectives 3. Capabilities and Enhancements Identify and drive build for scalable new capabilities to drive growth and incremental features to drive efficiencies Create and Scope user stories for business improvements Conduct user tests and raise bugs/ issues 4. Business Performance Own the entire funnel from keyword ranking to business volumes Drive conversion ratios for various parts of the digital funnel Own the cost of acquisition for organic channel Ensure business distribution across the GEO spread for the product in the organization Lead & develop data practice for generating real time multi-product offers for customers , * PROFESSIONAL EXPERIENCE AND QUALIFICATION 4-6 years of experience (at most) in driving SEO in an agency or captive set-up Experience in Ecommerce will be a huge advantage Post-graduation in Management from a Tier 1 B school, with graduation in Computer sciences or equivalent from a Tier 1 Engineering college Deep knowledge of industry best practices for search and inbound marketing Customer focus by understanding customer behavior and analyzing data & real-world experiences Detailed orientation & very structured thinking. Analytical mindset and track record for making data driven decisions whilst also building business intuition around the credit product Proficiency with analytics, performance monitoring tools

Keyskills :
bankingfinancefilingmisuser storiescustomer focusmonitoring toolskeyword researchinbound marketingnbfc

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