Trade Marketing Specialist

Job Description

• yndicated studies on MIP to formulate a strategic action plan for driving key business KPIs.
• Enhance engagement and evolve systems through regular interaction with service providers to build a robust and effective infrastructure that minimizes planning lead times and optimizes front-end execution.
• Innovate and develop new modules to facilitate the upskilling of the workforce through advanced systems, Engaging Interactive tools ensuring timely and accurate data utilization and projections for all business KPIs at various levels and geographies
• Deploy and oversee channel investments for premium in-store executions, coordinating with cross-functional teams including channel management, trade marketing, operations, and finance to ensure cohesive efforts.
• Foster increased customer engagement by establishing, monitoring, and driving business KPIs, ensuring precise reviews, and developing incentive mechanisms
• Contribute to RTM strategy optimization in alignment with the AB1 consumer target, including rationalization and frequency mapping.
• Manage all aspects of reporting, including local and international monthly and quarterly business reviews, sharing insights and business plans, and distributing tools with appropriate narrations as needed.

Keyskills :
trade finance managementtrade marketingmarketing supportbrand activationtrade finance operationsmarketing activationmarketing operations