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Manager - Brand Marketing - Fashion Lifestyle (5-10 yrs)

5.00 to 10.00 Years   Noida   31 Jul, 2023
New Era India
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / CommunicationFashion / Textile Design
EmploymentTypeFull-time

Job Description

    We are hiring for a Brand & Marketing professional. This role reports into Business Head of the organization. Prerequisite: We are hiring only from Luxury background and 2nd preference from Fashion Lifestyle Main Responsibilities: Brand Positioning: - Development and executes strong brand plans and aligned other functions for executing. Tracks and monitors the performance, health, and strategic alignment. - Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key locations.- Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar- Develop brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins and market share targets, brand focus and present to Dept Head.- Develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix.- Advertising and Media, lead development and deployment of superior consumer communications across all advertising and media channels.- Build annual brand portfolio growth plans to achieve the brand growth targets.- Develop the Marketing Mix for the category to include the products, communication platform, category guidelines and key communication element.- Represent the consumer within the company and own category conversion, category P&L as a metric.- Develops consumer portrayal, consumer engagement funnel for their brand. - Ensures consumer centricity, applies Innovation, executes Innovation, maintains brand communication for the brand.- Competition analysis & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category.- Design the GTM and scale up for new categories.- Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization. Consumer Centric : - Roles involving consumer first thinking - Brand Management.- Research, Analysis & Insights - Consumer insights, Research, Product Strategy, Market Knowledge.- Applying consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Brand to help build deeper understanding of the consumers, their behaviors, needs / wants across different occasions.,

Keyskills :
market sharemarketing mixbrand strategyannual budgetsbrand marketingproduct strategylead developmentconsumer insightsconsumer researchmarketing strategy

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