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Astrotalk - Performance Marketing Manager

2.00 to 5.00 Years   Noida   02 Jan, 2024
Astrotalk
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Execute, analyze, and optimize performance campaigns across various channels (SEM, SMM, app campaigns, video & display ads). Conduct A/B testing, experiment with creatives, and design campaigns for customer acquisition, retention, and engagement Utilize Firebase and Google Analytics for data analysis and insights. Maximize ROI and ROAS through continuous campaign optimization. Measure and report performance against goals (ROI and KPIs). Plan and execute email and affiliate marketing campaigns. Monitor and regulate spending based on data analysis. Stay updated on digital marketing trends and industry best practices Collaborate with content and design teams for effective campaigns.Qualifications:. 2-5 years of performance marketing experience.Degree in marketing, commerce, or engineering. Proficient in Google Ads, SMM, Google Analytics, Firebase, and Microsoft Excel. Familiarity with DSPs and DMPs Experience in the B2C industry preferred. Knowledge of MMPs like. AppsFlyer/Branch/Adjust. Strong collaboration, attention to detail, and technical skills Good organizational, planning, and communication abilities(ref:iimjobs.com,

Keyskills :
SEMSMMcustomer acquisitionretentionengagementFirebaseGoogle AnalyticsROIemail marketingaffiliate marketingdigital marketingcontentdesignMicrosoft ExcelDSPscollaborationtechnical skillsplanningapp campaignsvideodisplay adsAB testingcre

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