Trade Marketing (Assistant Manager)

Job Description

Assistant Trade Marketing :- Nagpur / Pune / GoaJob Summary:The Trade Marketing Manager will be responsible for developing and implementing trade marketing strategies to achieve business objectives. This role requires a deep understanding of the market, strong analytical skills, and the ability to collaborate with various teams to drive sales and enhance brand visibility.Key Responsibilities: - Develop Trade Marketing Strategies: Create and execute comprehensive trade marketing plans that align with the overall business strategy and brand objectives.- Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive activities. Use insights to inform marketing strategies and initiatives.- Promotion Planning: Design and manage promotional activities, including in-store promotions, merchandising, trade shows, and events. Ensure all promotions are effectively communicated and executed.- Sales Support: Collaborate with the sales team to develop and implement programs that drive sales growth and increase market share. Provide them with the necessary tools and materials to support their efforts.- Budget Management: Manage the trade marketing budget, ensuring optimal allocation of resources and maximizing return on investment.- Performance Tracking: Monitor and evaluate the effectiveness of trade marketing activities. Use key performance indicators (KPIs) and metrics to assess performance and make data-driven decisions.- Relationship Management: Build and maintain strong relationships with key stakeholders, including retailers, distributors, and partners. Work closely with these stakeholders to ensure successful execution of trade marketing plans.- Brand Consistency: Ensure all trade marketing activities are consistent with brand guidelines and messaging.

Keyskills :
btltrade promotionsbrand marketingmerchandisingtradefield marketingatlpromotionspromotional marketing