Account Manager - Search Engine Marketing Specialist

3.00 to 8.00 Years Mumbai 11 May, 2019

Job Location	Mumbai
Education	Any Graduate - Any Specialization
Salary	Not Disclosed by Recruiter
Industry	Media / Entertainment / Internet
Functional Area	Marketing , Advertising , MR , PR , Media Planning
EmploymentType	Full-time

Job Description

Account Manager (Search Engine Marketing Specialist)- Digital Marketing Agency Responsibilities: Account Management (60%): Take responsibility for managing the day-to-day business of the customer to ensure sold campaigns are fulfilled Drive search revenue performance and advertiser satisfaction for the mid-sized advertisers and agencies in defined territory. Initiate meetings for monthly and quarterly reviews with customer and partner with Sales team to meet and improve performance and spends Contribute to the development and maintenance of an effective Customer Plan in partnership with broader account team. Drive the consistent implementation and adoption of sales/service processes and success KPIs. Collaborate with internal teams and Microsoft to improve customer satisfaction, remove and report blockers, and create a seamless customer experience. Ensure resolution of escalated customer issues. Utilize data insights to deliver robust campaign reporting showcasing Microsofts value Updating customer in all future road map, annual planning and insights for account expansion Provide customer with sufficient data points and insights to enable them to expand the account to new markets Relationship Management (30%): Develop network of strong relationships with key search and media industry influencers, decision makers, customers and partners. Develop and maintain a high level understanding of the search industry and trends affecting or influencing the marketplace. Grow and maintain agency/advertiser relationships that drive revenue. Educate clients on the Bing Ads platform and associated tools, ad set up and end-to-end management of campaigns. Introduce and upsell new features to advertisers which match customer goals. Personal Development (10%) Maintain functional knowledge of new features, products and initiatives across the Bing Ads platform and Microsoft ecosystem. Continually develop industry knowledge and grow professionally. Act as an ambassador and representative for Microsoft in the advertising and media community. Experiences Required: Key Experiences, Skills, Knowledge and Education: Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints

Keyskills :
Digital Marketing Search Engine Marketing SEM PPC Google Analytics Yahoo Advertising Sales Campaigns Webtrends ROI PAID CAMPAIGN CONTENT LINKING WEBSITE ARCHITEVTURE SEARCH ENGINE

About Company

A Leading Client of HumanTree India

Candidate Profile

Bachelors Degree, educated to degree level or equivalent Work Experince Required 3 Years to 8 YrsJob Location(s) Mumbai/Gurgaon/Bangalore

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