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Programmatic Analyst

2.00 to 4.00 Years   Mumbai City   29 Apr, 2020
Merkle Inc
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

The programmatic team is a group driven to deliver highly effective campaigns through data targeting, audience targeting, and contextual targeting. The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Analyst will be a great communicator and ready to lead the team in implementing programmatic media buys across the agency.

Responsibilities:

  • Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives.
  • Create and actively manage and optimize programmatic campaigns in DSPs
  • Be consistently curious and inquisitive learn how platforms work, and more importantly, learn how to game them
  • Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
  • Understand how data from various channels can help the overall customer journey for each client account
  • Identify, suggest, and setup private marketplace deals
  • Continually acquire knowledge by maintaining relationships with key programmatic vendors .
  • Actively monitor campaign KPIs via reporting
  • Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
  • Provide insight and guidance to members of the integrated media team
  • Maintain and stay current on industry news and research
Qualifications
  • 2- 4 years of hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek
  • DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required
  • Strong written and verbal communication skills
  • Detail-oriented and organized
  • Able to multitask and work well under pressure
  • Positive team player
  • Proficiency in Microsoft Office applications
  • Bachelor of Arts or Bachelor of Science degree
,

Keyskills :
integrated mediaoptimization strategies communication skillsmedia planning microsoft office

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