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Product Marketing Manager RCS IP Messaging routemobile

6.00 to 11.00 Years   Mumbai City   16 Mar, 2020
Route Mobile Limited
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryTelecom / ISP
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Roles and Responsibilities

  • Lead & own the go- to- market strategy for all products & services in the company and execute new product launches.
  • Plan Live events & webinars for our product launches.
  • Drive Product Learning & Development within the organization on a weekly basis.
  • Develop year- long marketing plans and drive adoption for new Products & Services by region, including defining the value proposition and articulation of product positioning
  • Work with our regional offices and international teams to extract and provide market insights for each of our products and services within the local markets.
  • Utilizing the insights gained from customers, business managers, and competitors, help tailor our offerings with a local context.
  • Work jointly with Product Managers to identify needs and sharpen product offerings based on feedback from BMs, Customers, and Local Market Product Benchmarking
  • Work jointly with our core customer set: Enterprises, Global & Local Aggregators, Operators to understand their needs and work on solutions to support them
  • Work closely with the in- house Marketing team for branding, designing, tracking social updates
  • Publish the Monthly Order Book per Product to Management with Insights
  • Publish the Monthly Activation Tracker per Product to Management with Insights
Competencies
  • Excellent communication skills- written and verbal
  • An ability to understand overall business processes, basic technical concepts, and communicate concisely and articulately.
  • Proficiency in MS Office and presentation tools
  • Excellent time management and leadership skills
  • Ability to work with minimal supervision
  • MBA/PGDM
  • 6+ years of overall work experience
  • Atleast 4 years of experience in Digital Communications
  • Good understanding of Technology Products (digital communication a plus)
  • Demonstrated ability of marketing technology products across geographies
  • Demonstrated ability of setting up Launch Events across geographies and funneling in Potential Customers
  • Demonstrated ability of re- marketing, cross selling and up selling
,

Keyskills :
marketing sales businessdevelopment strategy pricing msoffice liveevents crossselling launchevents timemanagement productmarketing leadershipskills productofferings financialservices productpositioning digitalcommunication productdifferent

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