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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Telecom / ISP |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Job Family DescriptorPosition Title: Marketing Manager Digital Customer Journey Grade / Designation: Manager Objectives Part of the Marketing Innovations Team , the marketing manager for the digital customer journey and platform (internally called Optimus) will be responsible for working closely with the Marketing Lead Digital Customer Journey and the Project Optimus team (project team that is working on completely digitizing the customer journey) creating a best in class , customer purchase and engagement journey of Tata Communications products and services and also drive the adoption of optimus internally (within sales / marketing and other customer success group functions) and externally with customers / partners.Major Deliverables Build a best in class , customer purchase and engagement journey of Tata Communications products and services , right from touch to lead to opportunity to order thru optimusPlan and execute a calendar of marketing activities focused on increasing the awareness and adoption of optimus with enterprise and service provider customersDevelop appealing marketing content for customer & seller engagementWill be the primary team member responsible forCustomer Demo s and Proof of conceptsUser Acceptance testing and workflow approvalsWork with key stakeholder teams across sales , and customer success to ensure that optimus adoption and KPIs of revenue / productivity are metTake a hands - on role in ensuring that optimus plays a key role within the marketing engines of demand hub and marketing InsightsLevel DescriptorKey Performance Indicators Creation of a best in class digital customer journey for Tata Communications as per delivery timelines100% achievement of revenue and productivity objectives of project optimusIn time completion of optimus UAT and testingOn - boarding of x% of top customers thru sales or direct customer engagement (POCs , Demo s , adoption campaigns , ABM)100% adoption of optimus by marketing engines as mentioned aboveFunction / Domain: Marketing Innovations Engine Reporting To Marketing Lead Digital Customer Journey Place of Posting: Mumbai / Delhi Purpose - Broad objective of the roleKey skills and experience MBA from Tier 1 or 2 institute , with 5 plus years experience and having experience across various marketing disciplines and practices for a B2B ICT / telecom majorStrong familiarity with implementing best practices in digital functions and knowledge of product marketing as it relates to ICT products , services and telecom industryFluency with CRM systems , Martech tools & stacksExplore , examine and introduce innovative new techniques , programs , formats and channels that can improve optimus performance and adoptionStrong analytical and reporting skills , advanced presentation and communications skills - ability to engage across cultures and various stakeholdersAbility to work with a wide range of globally distributed stakeholders from different cultures.ExperienceQualifications: MBA Desired Experience Level (in years) 5+ years in digital marketing / product marketing for an IT / Telco / Technology / SAAS companyOperating Network - Key InternalSize and Scope of Role - FinancialSize and Scope of Role - No. of direct reportsSize and Scope of Role - Total team sizeSize and Scope of Role - Other size parametersMinimum qualification & experienceOther knowledge / skillsKey ResponsibilitiesTechnical CompetenciesKnowledge / SkillsCommunication Skills,
Keyskills :
b2buatictsaassalestestingmarketingtelcoproofdemandboardingadoptionreptingapprovals