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Manager - Market Research

7.00 to 10.00 Years   Mumbai City   09 Sep, 2022
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other SoftwareMarket Research (MR)
EmploymentTypeFull-time

Job Description

    Responsibilities & Key Deliverables Responsible for managing all the Quantitative research requirements for Auto (Personal vehicles, Commercial vehicles) OR Farm business (tractors & farm machinery). Nature of the researches include - Brand tracks, Consumer segmentation, CSAT studies, Communication evaluation (Pre & Post), Acceptor Rejector / Lost sales researches, Exploratory studies for new product / communications, Post launch evaluations etc. Also, focus on developing & maintaining rich data bank of key insights for the brands. - Preparing research briefs in consultation with brand heads / managers - Understanding business objectives / issues, and designing research that caters to the business needs - Recommend appropriate approach & agency partners for research projects based on relevant expertise/experience & cost efficiencies - Recommend key action plans for brands post completion of the research, post alignment with brand team - Manage relationships with external agency partners Preferred Industries Automotive Industry Education Qualification MBA; A Bachelors degree in Marketing / Statistics / Commerce General Experience Total 7 to 10 years of experience in market research / consumer insights fieldJob Segment: Automotive ,

Keyskills :
market researchconsumer insightsresearch projectsquantitative researchcsatsalesbrandagencybriefs

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