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Manager - Digital Marketing - FMCG

3.00 to 6.00 Years   Mumbai City   05 Feb, 2022
Marico
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Position : Digital Marketing ManagerDepartment : MarketingGrade : ManagerLocation : Corporate Office, MumbaiQualification & Experience - 3-6 years prior work experience in performance marketing, SEO, digital sales, social mediaKey Deliverables of the Role :- Understand and evolve digital quotient framework for India & SEA region- Marketing measurement deep diving and understanding different digital metrics to help brands increase the digital quotient- Digital sales work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies- Performance marketing create right plans for fast digital growth on DTC & Ecommerce and other alternate channels- Work on understanding new digital marketing trends and important digital media drivers like social commerce, SEO and helping brand teams with best practicesKey Competencies :- Business acumen- Agile and extremely good at numbers- Have breadth of experience in eCommere, digital marketing and DTC- Knowledge of tools like Google Analytics, Google adwords, FB manager, FB/YT social media analytics, Sprinklr- Knowledge and deep understanding of Search Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing- Knowledge of running campaigns on various social media platforms- Understanding of various E-Commerce platforms Amazon Marketing Service, Flipkart and othersReporting relationship : Upwards: Head Digital Center of Excellence,

Keyskills :
digital mediasocial commercedigital salessocial mediagoogle adwordssearch enginegoogle analyticssearch engine optimizationsearch engine marketing

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