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Lead - Creative Strategist

6.00 to 11.00 Years   Mumbai City   10 May, 2021
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Our Strategists and Planners work closely with creative, media and analytics to create impactful, integrated, and measurable strategic platforms. Here s what you should know if you want to be a Creative Strategist at Blink:You bring6+ years digital/mainline planning experience at an agency and/or working with developing insights, leading cultural trends, and driving big ideas for interactive platformsMajor Role

  • Responsible for Emerging with digital strategies keeping in mind current strategy research, content, ideation and applications on the basis of objective
  • Focus on a solid framework to make them easy to create and communicate with a key focus on technology
  • Account Strategy, Direction & Positioning (For BD & Existing Clients)
The Ideal profile:
  • Has the ability to think about clients problems with regards to the objectives to be achieved through Digital Media (on various Digital platforms like Facebook, Twitter, Youtube, Google+, Pintrest, Instagram, Mobile) and devise solutions through digital channels as and when required.
  • Understands the brief and create digital business and marketing strategies that align and support clients digital plans to align with current campaigns and to plan for new engagements that will bridge the gap.
  • Besides, Client briefing, identify opportunities and/or challenges in a business where online assets can provide a solution, identifying the unmet needs and goals of the clients.
  • Monitor Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve currentofferings.
  • Has strong focus on coming up with Innovative & Interactive Digital Media Campaigns & Ideas for the client. Focus on driving innovation and creativity for the client.
  • Showcases case studies internally within the Organization which might have / might not have been used by the client which could help in pitching a similar concept to other clients.
  • Clearly communicates ideas to the Execution team and guide them on roadmap to deliver the objectives
  • Ensures initiatives are executed and managed in a phased and timely manner that meets and exceeds expectations and delivers against client objectives for digital and digital media campaigns
  • Re-examining of executions, studying the results and focus on coming up with new plans incase they need to be tweaked
  • Take regular feedback from the client regarding the quality of work and areas of improvement
  • Maintain client relationships at appropriate levels
  • Review Key Analytics (community traffic, etc) to identify a trend that has worked / not worked for the client
Read More,

Keyskills :
case studiesdigital mediadigital channelsproduct differentiationdigital strategies

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