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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
- Build and develop the marketing team- Understands the consumer and market trends through the market research efforts of the company- Defines marketing strategies to support the companys overall strategies and objectives- Plans and organizes marketing functions and operations (new product development, branding, communications, activations etc.), and ensure they are in line with the brand architecture- Designs and coordinates promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)- Creates a solid network of strategic partnerships with media, research, creative agency etc- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand- Ensures coordination with sales department to implement & monitor all marketing initiatives- Liaise with other departments such as Supply Chain, R&D, packaging, quality for successful implementation of marketing plans- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers- Responsible for translating brand vision and purpose into every marketing intervention- Develops objectives, spearhead programs across marketing across multiple geographies and businesses- Design effective marketing plans for emerging channels such as ecommerce, lifestyle etc- Identify shopper insights to drive activations in general trade and modern trade- Use analytics to further strengthen consumer engagement,
Keyskills :
bottom line growthsupply chaingeneral trademarket researchcreative agencybrand managementmedia evaluationproduct developmentbrandingidentity marketing