Director, Group Web & Digital Projects

Job Description

About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East. To us, good performance is about much more than turning a profit. Its about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good. Were committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.The Role Responsibilities:The Group Web & Social Channels team is a Centre of Excellence for the Group digital channels, providing best-in-class advisory and training to digital content creators, publishers and agencies. The team is responsible for managing the global websites and social media channels to build the Bank s brand among key audiences and managing reputational risk.The Director, Group Web & Digital Projects is responsible for leading website related projects including setting the strategy, standards and provide advice for best in class content creation and publishing on Standard Chartered s non-retail websites, managing core enhancements to the web portfolio in line with the overall strategy as well as supporting martech projects. It is a highly strategic role, using a data-led approach for strategy setting and continuous improvement, ensuring content is fit for purpose, aligned to our strategy and delivering business outcomes.Fixed term contract, 15 -12 monthsAccountable for driving the business strategy of key website and digital projects within the Group Digital Channels team. These include:

• Non-retail and corporate websites maintenance and enhancements
• Responsible for developing the business and communications strategy for the Bank s non-retail websites, liaising with country CABM and relevant business teams
• Ensure the non-retail websites are fit for purpose, setting and meeting high standards of content accuracy, design, accessibility and user experience
• Active member in the non-retail website investment project and core enhancement project owning the strategic direction and ensuring that best practice UX and navigation principles are implemented across the non-retail sites.
• Manage the development of new features on the non-retail websites and corporate site with multiple digital agencies, from scoping requirements with stakeholders, though to managing sprint planning, testing and deployment
• On-going collaboration and advisory with CABM country/regional content owners and agencies to ensure content is accurate, up to date and fit for purpose.
• Manage SEO and digital agencies to improve the visibility of the sites in search
• Define and set measurable website goals and interpret data to maximise the impact of the Bank s digital content on the non-retail websites
• Translate the group web strategy into standards, governance protocols and ways of working for the non-retail websites
• Keep abreast of developments, best practice and vendors in digital communications
• Develop close working relationships within CABM and with technical teams, customer care teams, and the business segments
• Develop SEO standards and analytics implementation across these new sites
• Work with technology team to onboard, train and support CMS users
• Manage phased project work with agencies attend daily stand-ups, sprint reviews, and planning sessions
• Prioritise work across the year to ensure project objectives are met this includes SEO, UI / UX, usability, accessibility, CRO and CMS improvements as well as bug fixes

Accountable for

• The standards and governance of the Bank s non-retail websites ensuring they are fit for purpose, user friendly with relevant content to engage key target audiences

Requirements:

• 5 - 10 years of experience in business strategy of key website and digital projects
• Strong stakeholder engagement skills, and ability to interact at all levels across an organisation
• Ability to multitask and ensure that all key priorities are delivered as per agreed timelines

Nice to have:

• Wordpress (Gutenberg preferable), Jira, Trello, Crownpeak or other accessibility tool, One Trust or other cookie management too

Apply now to join the Bank for those with big career ambitions. To view information on our benefits including our flexible working please visit our career pages. We welcome conversations on flexible working.,

Keyskills :
digital channelsdigital conversioncontent creationdigital contentsprint planninguser friendlyweb strategybusiness strategycorporate websitescustomer caresocial mediacontinuous improvement