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Digital Marketing Manager

2.00 to 5.00 Years   Mumbai City   02 May, 2020
Aptech Computer Education - Kalyan
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

  • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis for all our brands.
  • Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts.
  • Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate, Direct buys, etc.
  • Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact.
  • Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co - creation and planning with Google/FB/others as a partner.
  • Conducting forecasting and estimations on the profitability of those campaigns.
  • Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels to generate cost - effective user actions.
  • Display passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  • Capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
  • It should be highly analytical, with the ability to analyze large amounts of data and draw actionable campaign insights
Desired Candidate Profile:
  • 2 year full - time MBA with a specialization in Marketing
  • At least 3 to 4 years of experience in handling SEM, Display, Paid Social, Affiliate, Direct buys.
    • ,

    Keyskills :
    seodigital marketing google analyticsmarketing advertisingkey metrics media planninggoogle adwords

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