Deputy Vice President (PLATFORM OWNER)

Job Description

We are hiring for Indias TOP PSU bank.Position Name :Deputy Vice President (PLATFORM OWNER)No. Positions : 01Job Type: 3 yrs Contract (2 yrs Extendable)Age Limit : Up to 45 yrsQualification:BE/ BTech in Computer Science/ Computer technology/ Information Technology/ Software Engineering/ Electronics/ Electronics & Communications Engineering or equivalent degrees in above specified disciplinesor BCA OR BBA in Digital Marketing or equivalentAdvanced degree such as MTech/ MSc in Computer Science/ Computer technology/ Information Technology/ Software Engineering/ Electronics/ Electronics & Communications Engineering or equivalent degrees in above specified disciplines or MCA or MBA in Digital Marketing would be preferrable from recognized University/ Institute. approved by Govt./ UGC/ AICTEOther Qualification: Compulsory qualifications (any one of the below mentioned valid certificate)
1. Certified Information Systems Security Professional
2. Certified Cloud Security Professional
3. Certified Data Privacy Solutions Engineer
4. Certified Information Systems Auditor
5. Certified Data Management Professional
6. Certified Information and Data Management
7. Certified Digital Marketing Professional
8. Digital Marketing Institute Professional Diploma in Digital Marketing
9. Certifications such Project Management Professional (PMP) certification
10. Certified ScrumMaster (CSM)
11. Certified Agile Project Manager (IAPM)
Experience:Minimum 10 years post basic qualification experience in IT Industry/ BFSI or IT Vertical of an Organization of which 5 years experience as managing marketing platforms/technological stack/ Platform owner or a similar role for firms in the financial space Banks, NBFCs, Insurance companies, fintechs etc.Location : Navi MumbaiPreferable skills
• Strong understanding (more than 5 years) of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights a major plus.
• Strong understanding (more than 5 years) of technical concepts such as cloud, SaaS, data warehouse, data lakes, system integration etc
• Strong project management skills (more than 5 years) with a track record of delivering complex technology platforms
• Troubleshooting skills and should thrive in high expectation scenario with many stakeholders.
• Communication skills such that the candidate inspires the team and can engage CxO level audience on relevant topics in a time efficient manner.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and stakeholders.
• Understanding of regulatory and compliance requirements related to marketing technology stack in the banking industry
Role and Responsibilities,MarTech Development
1. You will be responsible for managing end-to-end development of the Platform and promote usage of platform within the bank. This entails-
• Collaborating with identified Solution provider to monitor the development of the platform and ensuring timely development of the identified features of the platform
• Ensuring integration among the identified channels and core systems, data warehouses, data lakes and customer data platforms (CDP)
• Ensure that MarTech is deployed as per requirements laid out by bank. Ensure the requirements are further improved jointly with digital marketing department.
• Oversee data management processes, to ensure data accuracy, quality, and compliance with regulatory requirements, such as data privacy regulations
• Contribute to the development of MarTech roadmap and ensure that the platform supports the banks long-term marketing goals
1. 1. Training & Knowledge Transfer
   • Ensuring that the Solution Provider is imparting the knowledge about the technical aspects as well as the marketing campaigns to the identified bank team members
   1. Marketing Campaign Management
   • Ensuring that the insights generated from the platform are being effectively utilized to create suitable marketing campaigns
   • Monitoring the activities of the solution provider with regards to the campaign development and management
   • Provide support to marketing teams and other platform users, addressing technical issues, troubleshooting problems, and ensuring the effective use of the MarTech platform.
   1. Other Responsibilities
   • Acting as single point of contact for matters related to MarTech, for various stakeholders including but not limited to Bank Management, Solution Provider, MarTech team members, etc.
   • Continuously identifying improvement opportunities to improve the functioning of the MarTech platform and technology stack .
   • Monitoring and evaluating the performance of the Solution Provider.
Salary Annual: up to 45 Lakh. ShInterested candidates can apply by sending CV hidden_email/ hidden_email or 91 hidden_mobile. Kindly share this opportunity with your friends and colleagues as well.

Keyskills :
digital marketingdigital strategymartech