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Deputy General Manager Marketing Communications

10.00 to 11.00 Years   Mumbai City   22 Jul, 2019
Tata Communications Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryTelecom / ISP
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Job Family DescriptorCompany Name: Tata CommunicationsPosition Title: Marketing Lead Digital Customer JourneyGrade / Designation: Deputy General ManagerObjectives

  • Part of the Marketing Innovations Team, the marketing lead for the digital customer journey and platform (internally called Optimus) will be responsible for working closely with the Project Optimus team (project team that is working on completely digitizing the customer journey) creating a best in class, customer purchase and engagement journey of Tata Communications products and services and also drive the adoption of optimus internally (within sales/marketing and other customer success group functions) and externally with customers/partners.
Major Deliverables
  • Build a best in class, customer purchase and engagement journey of Tata Communications products and services, right from touch to lead to opportunity to order thru optimus
  • Will be the marketing SPOC to work with the Optimus team to transform the B2B customer journey on with digital customer engagement like
  • Explore/discover services
  • Building personalised experiences
  • Experiential content (pricing calculator, build your own solution etc)
  • Analytics
  • Up-sell and cross sell using machine learning
  • Collaborate with external agencies and vendors to deliver and optimize B2B e-commerce digital journey
  • Plan and execute a calendar of marketing activities focused on increasing the awareness and adoption of optimus with enterprise and service provider customers
  • Develop appealing marketing content for customer & seller engagement
  • Work with key stakeholder teams across sales, and customer success to ensure that optimus adoption and KPIs of revenue/productivity are met
  • Take a hands-on role in ensuring that optimus plays a key role within the marketing engines of demand hub and marketing Insights
Level DescriptorKey Performance Indicators
  • Creation of a best in class digital customer journey for Tata Communications as per delivery timelines
  • 100% achievement of revenue and productivity objectives of project optimus
  • On-boarding of x% of top customers thru sales or direct customer engagement (POCs, Demo s, adoption campaigns, ABM)
  • 100% adoption of optimus by marketing engines as mentioned above
Function / Domain Marketing Innovations EngineReporting ToAVP & Head Marketing Innovations EngineNumber of team members: 1Place of PostingMumbai/DelhiKey skills and experience:
  • MBA from Tier 1 or 2 institute, with 10 plus years experience and having experience across various marketing disciplines and practices for a B2B ICT / telecom major (preferably having marketing experience in a B2B SCM software / SaaS Company)
  • Strong familiarity with implementing best practices in digital functions and knowledge of product marketing as it relates to ICT products, services and telecom industry
  • Fluency with CRM systems, Martech tools & stacks
  • Understanding of Integrated marketing campaigns, cross sell techniques
  • Explore, examine and introduce innovative new techniques, programs, formats and channels that can improve optimus performance and adoption
  • Strong analytical and reporting skills, advanced presentation and communications skills - ability to engage across cultures and various stakeholders
  • Ability to work with a wide range of globally distributed stakeholders from different cultures.
QualificationsQualificationsMBADesired Experience Level (in years)10 years in digital marketing/ product marketing for an IT/Telco/Technology/SAAS companyMinimum qualification & experienceOther knowledge/skillsKey ResponsibilitiesTechnical CompetenciesKnowledge / SkillsCommunication Skills,

Keyskills :
salesmarketing business developmentmanagement budgeting

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