hireejobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Creative/ Data Analytics Manager

5.00 to 7.00 Years   Mumbai City   01 Jun, 2020
Mirum
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

Will be responsible for understanding various types of content that is created for a client, and data points that originate from that content (impressions / views / clicks) and help relate what content works and what does not work. Will be responsible for leading, developing and managing all aspects of Creative Analytics. This person will need to provide an overview into what content is critical, what is performing and what is under performing to senior management. They will need to be able to explain data findings and answer questions in a clear and comprehensive manner. This person will need to explain data at an aggregate level as well as at a granular level. The Manager will work with a variety of data sources to continually monitor, evaluate and report against appropriate KPIs across campaign types for multiple clients. The Manager is responsible for working with internal and external teams. Will need to provide recommendations to inform creative decisions and drive the business forward.

KEY RESPONSIBILITIES

  • Decipher meaningful differences in performance between creative variations, accounting for variables such as audience segments and impression volumes
  • Provide creative -level analysis to complement the placement -level analysis (performed by media teams) in order to generate a holistic view of campaign performance.
  • Provide regular and timely marketing performance analysis against communication plans.
  • Understand clients business goals and requirements, design and develop analytic approaches tailored to needs.
  • Develop client tools and services, such as dashboard development and decision aids to support programs, creative and recommended solutions.
  • Formulate specific and actionable insights
  • Recommend data strategies (e. g. what we should capture, how we should capture it, and the triggers/actions as a result, etc.).

skills and knowledge required

  • Understands the implications and analytic approaches with dynamically -served creative and auto -optimization platforms
  • Must have a firm grasp of reporting for Web site, online advertising, social media and mobile.
  • Proficiency with programming languages, SQL, Python or R a plus.
  • Familiarity platforms like Adobe Analytics, Crimson Hexagon, Sprinklr, Excel, Tableau etc
  • Understands creative analytics best practices.
  • Understands the creative process that generates content to powerfully engage customers.
  • Possesses well -developed analytical ability to extract insight from data and translate into creative directions
  • Strong attention to detail.

EDUCATION/EXPERIENCE REQUIREMENTS

5 years of experience in marketing analytics or business intelligence (focused in analytics

  • Experience working for a Creative Media/Advertising agency in an analytics role or a business analyst from a top -tier strategy consulting firm.
,

Keyskills :
financial justificationadobe analytics advertisingadvanced excel androidadvertising agency sqldata strategies

APPLY NOW

Creative/ Data Analytics Manager Related Jobs

© 2019 Hireejobs All Rights Reserved