hireejobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Country Brand Manager, Oncology

5.00 to 8.00 Years   Mumbai City   11 Dec, 2020
PFIZER LIMITED
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

  • In addition to brand management, this position will be responsible for delivering on key projects for Oncology
  • Provide local insights and brand feedback to Brand Lead / Category Lead
  • Lead Cross Functional Team to drive brand/portfolio objectives
  • Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
  • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
  • Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.)
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target
  • Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
  • Cross-functional brand leadership across Field Force, Account mgmt, medical, legal, regulatory, etc.
  • Train Field Force on product positioning and prioritization
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Education & Experience:- MBA in marketing preferred- 5-8 years of relevant experience in Oncology or any super-specialty businessAccountable
  • Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal
  • Campaign Development: Select best fitting modules for country needs
  • Promo Meetings: Manage compliance review of materials
Shared Accountability
  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
  • Long-range forecasting (with the leadership team)
  • Revenue adjustments, as needed (with the leadership team)
  • Develop promotional meetings strategy and drive execution
  • Validate brand-specific messages, design training (w/medical, regulatory)
  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Product Complexity
  • Participates in Launch Strategies
  • Designs and participates in growth product strategies
  • Designs and drives strategies for foundational products
StrategicDevelop the strategic roadmap for maximizing patient reach through patient support programs for all brands of Oncology businessDevelop the road map for maximizing opportunities for Care accountsDevelop and support execution of key business imperatives for Ayushman Bharat.Run analytics to assess current & future business trends & deploy plan to accelerate business growth & mitigate risks for key access and affordability strategiesWork with CBL for planning and align resources based on the account opportunities & business potentialOperationalMonitor progress of Key projects and evolve action plans as appropriateCreate awareness by scientific information dissemination by HCPs in important accountsIdentify the decision making and influencing network (within and those impacting the Care accounts) DigitalLeverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects & communication to the existing customersUtilize digital tools to be able to have market insights & integrate it in the business strategyPeople ManagementCBM Oncology will be an individual contributorCBM oncology will be reporting into category lead and will be under the guidance of CBL in the player coach set upRelocation support available#LI-PFEPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research,

Keyskills :
marketingadvertisingbrand managementsalesatlmarket researchbusiness growthpatient supportmedical researchbrand performanceproduct positioninglegislative relationsproduct differentiation

APPLY NOW

Country Brand Manager, Oncology Related Jobs

© 2019 Hireejobs All Rights Reserved