Campaign Manager

Job Description

Position at XaxisOverview of job Xaxis is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Campaign Manager to join us. In this role, you will be responsible for end to end ownership of campaigns.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.Reporting of the role This role reports to: Head of Campaign Management 3 best things about the job: It s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome. Opinions and ideas are highly encouraged, and everyone has a voice at Xaxis. Ambition is expected, and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of Xaxis. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace every day In this role, your goals will be:In three months: Gain an in-depth understanding of the programmatic landscape Be trained on the various Xaxis platforms and tools Contribute to the day-to-day operations of the Xaxis India Programmatic campaign management team and take ownership of simple campaign set ups, campaign monitoring and basic optimization In six months: Develop relationships and earn trust of the India Engagement team Manage and be responsible for branding campaigns from start to completion for an agency Incorporate and recommend other aspects of the Xaxis business including audience planning and insights, Xaxis products and Xaxis Marketplace as part of the overall campaign execution In 12 months: Be responsible and confidently manage campaigns of all KPIs from start to completion Become an SME to the internal teams and trusted advisor to the APAC global team Test, learn, share and seek different optimization tactics and share knowledge with the wider campaign management team What your day job looks like at Xaxis: Execute campaign setup trafficking Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue Deploy testing methodologies on campaigns under the direction of senior campaign manager Assist the client services team in understanding and conveying technical aspects of campaign delivery, performance and monitoring Provide periodic reports to the stakeholders and senior campaign mangers Help to advise/consult with internal departments regarding advertising inventory, availability forecasting, campaign performance and sell-thru reporting What you ll bring: Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns Understanding of the digital media ecosystem and technology including ad tagging and site analytics Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, video & mobile Understanding of VAST and VPAID TrueView and YouTube Inventories Minimum qualifications: Bachelor s Degree Required (Bachelor s degree in a quantitative field like Mathematics, Economics, Statistics is a plus) 3 years of experience in digital media optimization Experience in a quantitative field, including: a DSP or SSP/exchange with advanced analytics and optimization capabilities Ideal candidate will have hands on experience working with Trading Desks, RTB media (DSPs, SSPs, Exchanges, Google Display Network, or in-house ad-network tools) Sound understanding of ad-server or ad-operations technologies (e.g., Doubleclick, sizmek etc) Experience with DBM or AppNexus will be preferred Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners More about Xaxis Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. For more information, visit www.xaxis.comAbout India Digital media advertising in India continues to grow at 30% in 2017, cementing India s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.,

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