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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | DBA / Datawarehousing,Internet Marketing |
| EmploymentType | Full-time |
Roles and ResponsibilitiesPlan, execute and automate direct to customer digital marketing campaigns (Website, Internet Banking, Mobile App Push notifications, SMS, Email, Flash Messages, Facebook, Instagram and WhatsApp) & assisted campaigns (Personal Bankers & Contact Centre) for consumer banking, HNI and international banking products.Lead customer lifecycle management through acquisition, activation, promotions, cross-sell, upsell, retention, service and branding campaign projects across product suites.Deepen relationship value with existing customers through offers and promotions & define acquisition strategy for prospective customers. Identify untapped market opportunities and provide solutions to saturated and diminishing business of products through analytical campaigns by setting up propensity driven and persona wise campaigns.Conduct A/B Testing, usability testing, multivariate testing, test and control execution, run quality checks, UI/UX improvements and impact analysis (touch rate, open rate, click rate) on all campaigns & provide analysis and suggestions for improvement. Ensure best quality lead flow to outbound call centre, relationship managers, investment counsellors through EBTs & channel campaigns.Convert dormant and inactive customers to active customers through targeted campaigns based on past account behaviour. Lead campaign operations team to design workflows and execute marketing campaigns, reminders and triggers.Regular Coordination with Product, Marketing, Analytics and Operation Teams for Conceptualising and executing the campaigns To keep a sharp eye on competitors campaigns and adapt best practices
Keyskills :
messaging platformsusability testingmarketing campaignsimpact analysisconsumer bankingadvertisinga/b testingsqlanalyticsinternet bankingmultivariate testingandroiddigital marketingadvanced excelbrandinginternational bankingmarketingmarket