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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | SBU Head / CEO / Director |
| EmploymentType | Full-time |
Looking for a Brand Head for Luxury Brands & Digital for a MNC FMCG, based at Mumbai.Post Grad in Marketing with 5-7 Years of post Qualification experiences handling the Marketing of a Luxury Brand is mandatory.The KRAs :- This role will enable you to work very closely with Distributors, Ecommerce Platforms, Zone Digital team, Finance and Internal Control teams, cross-functional IT teams.- Define the strategic orientations and the Long Terms marketing plan for the Brand- Monitor the portfolio performance including new launches, refresh of products and activation of core business- Implement new launches and marketing mix strategies and create the right angle of attack locally to build integrated, engaging consumer brand experiences- Develop and manage online brands and product campaigns to raise awareness of the brands. Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy- Monitor the local adaptation of communication materials (imagery, digital, point of sale)- Manage A&P budget and sales forecast for the category- Place consumers insights at the heart of the marketing and business model- Launching and running its D2C platform- Oversee the Brands D2C platform sales. Monitor and enhance the online sales activity- Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns- Ensure that all ecommerce activity is consistent with the brand sense of purpose- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership.- In case this of interest to you, please share your detailed resume, mentioning CTC.- For any further clarity, please feel free to reach out to Sanjoy @ 90********9,
Keyskills :
budgetingbusiness operationscoachingconcept developmentonline salescross sellingmarketing mixuser experienceinternal controld2csalesbrandcall centerbrandingidentity marketing