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AVP/VP - User Analytics - D2C Business

10.00 to 15.00 Years   Mumbai City   04 Aug, 2022
iTaap
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    AVP/VP_ User analytics_D2C business- The success of this function will depend on your ability to bring the correct measurement of the impact of all marketing initiatives on the overall business in a manner that it becomes an integral part of how we work in the service of positively impacting consumer experience , optimising the user journey and improving consumer lifetime value.- Complete responsibility for turnkey delivery of solutions( that help decision making to solve business questions) that require synthesizing data, findings and insights from a variety of quantitative sources and working with the relevant stakeholders to understand and incorporate their qualitative insights and strategies.- Ability to design and set up reports that give us a regular stream of data insights that can impact business decisions.- Manage the distribution and presentation of marketing reports and status to executive stakeholders.- Consolidating key metrics across platforms to create and track the marketing funnel- Oversee customer lifecycle to identify valuable consumers and opportunities and support in the development of marketing strategies- Monitor effectiveness & efficacy of Loyalty program initiatives- Provide support in measurement and analysis of precision media campaigns- Understand the business requirements and build/ deploy relevant tools that address the evolving and growing needs of the businessSkills : - Someone who is excited by the challenge of doing things not done before in finding creative solutions to business questions or problems by marrying different data points.- A first principles thinker and creative problem solver who has the ability to see, think, apply and do beyond the obvious formulaic ways and models in solving a business problem.- High intrinsic motivation, curiosity and a self starter with an ability to take on multiple and complex tasks with ease are key attributes to succeed in a dynamic and galloping environment like Company.- The right balance between a high degree of listening and ability to hold their own and influence senior stakeholders.- Ability to build new hypotheses independently to track changes in customer behaviour as the business strategy evolves.- Ability to look at all data through a consumer lens and identify trends and opportunities.- Ability to learn and liaise with the Company Business Intelligence team to understand processes and find synergies.- Ability to work well with people of diverse backgrounds and personalities- An execution mindset, willing to roll up their sleeves and get their hands dirty with a deep attention to detail.,

Keyskills :
key metricsbusiness intelligencemarketing initiativesbusiness requirementsseteasedesignsolverloyaltybalancemetricsbusinessstrategyanalysismarketingoptimisingdistributionpresentation

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