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| Job Location | Kolkata |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Sales / BDInternet Marketing |
| EmploymentType | Full-time |
This job posting isnt available in all website languagesJustin Hastings - Chief Human Resources Officer, North America at ExperianJustin Hastings talks about our culture of innovation and inclusion. Visit jobs.experian.com to search for your next opportunity.Experian Data Quality is a global leader in providing data quality software and services. We help our clients to proactively manage the quality of their data through world class validation, matching, enrichment and profiling capabilities. With flexible SaaS and on - premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time. We are looking for a Senior Digital Marketing Specialist to join our high - performing marketing team in a time of exciting transformation and growth. In this role, you ll oversee SEM strategy development, implementation, tracking and performance. You will serve as an expert in search engine marketing through insights and analysis, and should have strong proven experience working in a dynamic and complex SEM campaigns. Experian Data Quality is looking to dramatically broaden and innovate on our digital engagement strategy. Key areas of focus include rapidly scaling our paid search presence, improving personalization and data - driven targeting, expanding Experian Data Quality s digital brand resonance across broader data management categories, and much, much more. We currently have over 2800 customers within the U.S. (over 10,000 customers worldwide) and operate out of Boston, San Francisco, and New York. Since our inception in the United States in 2001, we have experienced double digit growth annually and are always seeking talented individuals to help sustain and surpass this level of success. The Senior Digital Marketing Specialist will work with a team of talented digital and content marketers and marketing operations professionals to expand our digital footprint and drive revenue growth through digital channels.Core responsibilities: Continuous optimization of Experian Data Quality s paid entities, for higher rankings and incremental traffic and conversionsInnovating on our current paid search program to drive visitors and conversions through new channelsExtensive reporting and analysis of results to drive future optimizationsMonitoring and applying industry trends to keep Experian Data Quality ahead of the curveRequirements: BA / BS required6 months - 4 years experience managing SEM in - house or at an agency; B2B experience preferredExperience with Google Ads, Bing, and Kenshoo reporting and analytical toolsStrong working knowledge of Google AnalyticsAnalytical capability with business analytics experience - to build and create insights for recommendationsStrong understanding of A / B testing, funnel optimization, traffic analysis, and personalizationThe company was acquired by Experian in 2004, allowing our employees to develop with the spirit of an entrepreneurial organization while enjoying the benefits of a larger corporate company. Our benefits include competitively priced medical and dental plans, a well - rounded employer - matched 401k plan, free / discounted benefits and services, such as tax free commuter passes and free credit monitoring, and a well - balanced work life balance that includes generous sick and vacation time. EOE including disability / veteran ,
Keyskills :
entrepreneurship brand agency campaigns revenue digitalmarketing sem b2b channel argeting