General Manager Procurement

Job Description

ABOUT USB3- BRAIN BEHIND BRAND is one of the fastest growing Executive Search Agency/ Placement Consultant based at Kolkata, India. We started our journey in 2008 and since then, have worked/ working for esteemed Clients in India, Oman, UAE, Malaysia, Indonesia etc. Our focused Verticals are Engineering, Construction, Manufacturing, Mining, Project Management etc.ABOUT OUR CLIENT (Owner of this Job)This Organization was formed in the year 2003 by Mr U K Ganguli and Mrs S Ganguli with its Registered Office at 113, Park Street, Kolkata 700 016.The current issued Share Capital of SAF is Rs. 110 Million and is fully owned by Mr U K Ganguli & Mrs S Ganguli.They are currently operates two production units at Bahiri, Bolopur and Alampur, which manufacture the Shelly s brand. The total capacity of both units on a single shift is approximately 7 crore monthly based on the value of Shelly s product that it makes.POTENTIALThe potential of the FMCG market for processed and packaged food in India is overwhelming and to understand the size of the market, They appointed KPMG to research and report the size of market for our range of products. The feedback reassured us that they were in the right space at the right time, with the Indian packaged and processed food market estimated at Rs. 671 thousand crore by 2020 with a growth rate of 10% CAGR. After preparing their Road Map, they again approached and appointed KMPG to validate their projected sales potential and achievable targets by 2020 and the subsequent report received by them from KPMG projected a potential turnover of Rs. 354 crore for Shelly s range of products subject of course if they took the right steps going forward.SHELLY S RANGEThe products under the Shelly s brand were created under two distinct USPs. One range of products was created with authentic Bengali taste in mind. Bengalistoday are the third largest demographic in the world after the Han Chinese and the Arabs . With an estimated numbers of 261 million worldwide, Bengali is also the 7th most spoken language in the world . These statistics allowed them to believe that Bengali cuisine would emerge as the next big food offering from India , which will benefit their proprietary formulas and the fact that weare the only FMCG brand to create such an extensive range catering to the Bengali palletBengali Proprietary range :-ChutneysPicklesKashundisReady-to-cookBlended spices.The second range of products under the Shelly s brand were positioned on quality and purity. The food industry they felt was going through an upheaval in terms of customer expectation.Established brands in many sectors were offering poor products to their customer base and in most cases, adulterated to increase margins as well as a lower price point to customer. With organisations such as FSSAI becoming stronger and more vocal they have always believed that quality products would be the norm and they have ensured only the highest quality , adulterant free range of products is offered to Shelly s customer.SHELLY S RANGE (Based on Purity)Generic spices.While spicesGobinda bog riceGheeTHE JOURNEY SO FARThe Shelly s brand was originally launched in Spencer s retail , a major modern trade retailer with its based in Bengal and presence Pan India. Initially, Shelly s was launched in four of their outlets in Kolkata where they were originally listed as a concessionaire supplier. They very quickly started creating a loyal customer base for their products and the feedback and demand for the range was overwhelming . Their quality and uniqueness started creating further demand and shortly after introduction, they were shifted from concessionaire supplier to vendor. Their growth in Spencer s has been remarkable . From their first order at launch of only Rs. 75,000 for 4 outlets, we received POs from Spencer s in June 2019 of Rs. 63.98 lac as a listed vendor Pan India across all there outlets. They adopted a simple policy of creating visibility in shop and dedicated promoters in large format outlets and hired end-caps in all Spencer s outlets where they placed their entire range as well as being on category shelves . This proved to be a successful formula and their sales continued to rise in Spencder s outlets. This also led to other Modern Trade and e-Com partners noticing the Shelly s brand and listing Shelly s in their chains.,

Keyskills :
supply chain operationssupply chain professionalsupply chainvalue engineeringproject managementlogistics planning