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Job Location | Kolkata, Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Consumer Durables / Electronics |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Marketing Roles ( Multiple positions in Personal Care Brands)- Strengthening topline & bottom line performance of the assigned Brand /Product categories /Portfolio in CCD, in line with the organizational goal.- Preparing marketing budget and plan for CCD Range and driving P&L improvement by reviewing & analyzing competition price and proposing price revision.- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.). - Managing OTIF (On time in full) launch of new projects /NPD as per committed timeframe and planning and driving activities relating to communication development, packaging development, BTL/marketing initiatives (in terms of advertising, promotion, schemes etc )for the assigned Brand/Product portfolio of CCD range.1.Brand Strategy & Planning2.Consumer Insight3.Brand Innovation & Activation4.Top line/ Brand Performance5.Improvement6.Bottom Line Improvement7.People Management,
Keyskills :
communication developmentmarketing budgetmarket sharenew projectspackagingpackaging developmentcareminingportfoliopersonal carestrategymarketingbrandinnovationccdassessmentplanning