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Product Marketing

1.00 to 6.00 Years   Hyderabad   14 Oct, 2022
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 3.0 - 6 Lakh/Yr
IndustryAdvertising / MR / PR / Events
Functional AreaProduct MarketingMarketing / Communication
EmploymentTypeFull-time

Job Description

    Product Marketing Manager Responsibilities:
    • Becoming familiar with company products.
    • Identifying key features in products that will appeal to customers.
    • Working with the marketing department to develop marketing campaigns for each product.
    • Researching trending keywords and marketing innovations.
    • Planning product launches.
    • Studying analytics relating to product campaigns.
    • Product Marketing Manager duties and responsibilities
      • Develop product messaging that differentiates new products and services from others in the market
      • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
      • Communicate the value of new products and services to the sales and marketing team
      • Assist sales on calls when appropriate to provide deeper dives into the product
      • Speak and present both internally and externally to promote the story of our product
      • Develop and implement promotional activities such as promotions and product launches
      • Use market research data to determine product pricing
      • Create product content such as case studies, videos, website copy and blog posts
      • Gain insight into customer use of current products, untapped opportunities and buyer personas
      • Measure and optimize the buyer journey as it relates to product feature adoption and usage
      • Manage marketing budget and approval processes
    • kindly submit your cv to our mail (hidden_email)

Keyskills :
market requirements documentsproduct marketingproduct requirementsmarketing strategyproduct planningaffiliate marketingglobal product managementproduct managementonline marketing

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