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Market Intelligence & Consumer Insights

8.00 to 13.00 Years   Hyderabad   15 Jun, 2023
PROASSERT CONSULTANCY SERVICES (INDIA) PRIVATE LIMITED
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 12 - 22 Lakh/Yr
IndustryFMCG / F&B
Functional AreaMarket Research (MR)
EmploymentTypeFull-time

Job Description

    Dear Candidate,We are hiring for FMCG/Dairy for Team Lead Market Intelligence and Consumer Insights.
    • 10 to 12 years of post-qualification experience in Consumer Insights, marketing and research, including some years of leadership experience.
    Experience with a variety of research methods and a proven track record for uncovering actionable insights. The role-holder will have an impact on the business executing innovative, influential user research that shapes the customer experience for company brands.
    • Excellence in consumer insights, analytics, segmentation, and market research in the backdrop of understanding business and company objectives.
    • Best practice consumer insights activities and supporting business decisions are based on consumer objectives
    • Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.
    • Work with the leadership, product and marketing teams for the market/consumer research projects and develop the insights strategy and plans.
    • Design and conducting of all primary consumer research/insights for specific business Brands.
    • Provide market and customer insights to support the marketing team with recommendations based on primary and secondary market research studies.
    • Go-to-market and other projects with a focus on the scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data.
    • Delivering clear key findings and recommendations.
    • Development of new product planning by partnering with relevant teams on future plans and projects based on consumer data and insights.
    • Leading, managing and guiding the insights team.

Keyskills :
qualitative researchmarket intelligencequantitative researchconsumer insightsmarket research

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