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Job Location | Gurugram |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Management Consulting / Strategy |
Functional Area | Marketing / Communication |
EmploymentType | Full-time |
- This is a newly created role, wherein the incumbent will work closely with the Founders to launch new brands.- The role will encompass taking a concept from ideation stage to strategically designing the products and brands that deliver results.- He/She will design & implement an innovation process and build a steady pipeline of new products for companys business growth across categories of interest.- He/She will analyze the category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits and price points to define innovation possibilities- KRAs will include share inputs at the time of ideation & drive NPD/ Innovation, generating consumer insights, branding, packaging & product design, distribution strategy, marketing strategy, and PR. - This team will be the incubation hub for new brands within the company.- He/She will be responsible for end to end strategy, P&L, NPD and pricing and margins across all new products. Help identify, build, grow the brand and then handover to the team. - 7-12 years of experience - MBA from Top B school, or a founder team member of a D2C brand- Candidates with understanding of consumer trends, products marketing function, brand strategy, innovation and overall marketing operations (preferably in the personal care/wellness/healthcare space)- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning,
Keyskills :
project managementautomationcost controldeliveryltdproduct designbrand strategybusiness growthconsumer insightsbrandingidentity marketing