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Job Location | Gurugram |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | General / Other Software,Sales / BD |
EmploymentType | Full-time |
What Youll DoYou will work closely with McKinsey Agile Insights solutions leadership and the client representatives to deliver digital marketing insights, using proprietary analysis, secondary research, and expert inputs.In this role, you will work to execute the requests and projects using our pre-defined frameworks and solutions. You will be expected to problem solve and provide subject matter expertise on which digital marketing strategy or analysis can be utilized to deliver in what kind of client problem. This will entail making daily optimization recommendations and at times may also include campaign ops within the ad-tech / MarTech platforms.Under a solution leader s mentorship, you will develop new analysis to shape the way Periscope offers insights to our clients and teams. Leveraging your expertise, you ll help to advance Periscope s Digital Marketing community by contributing to and expanding our diagnostic and assessment toolkit and approaches. You will also develop new frameworks, approaches and techniques in addition to building on existing ones.You will collaborate with colleagues and clients to create new strategies across a wide platform of digital marketing initiatives and benchmark metrics like traffic, search, conversion, cross-shopping, cross-visitation, loyalty for both URLs and Apps. You will also work on e-commerce projects and assess pricing, assortment, promotions, marketing mix modeling, branding to analytic transformation.Give the pace of this role, you will be expected to advise teams on the state-of-the-art advanced analytic/ quantitative tools and modeling techniques to derive business insights, solve complex business problems and improve decisions. Additionally, you will drive the strategy and solution development for specific components of the tech stack, and you ll guide clients on technology solution choices, selection criteria and vendor trade-offs.,
Keyskills :
business analysismarketing mix modelingSMEmarketing mixdigital marketingsecondary researchmarketing strategysolution developmentoptimization strategiesagilebrandingidentity marketing