Senior Manager Cloud & Buyer Marketing

Job Description

Salesforce is seeking an experienced, well-rounded, and results-focused marketing professional to drive our integrated marketing program targeting Cloud Marketing in India . This person will be responsible for demand generation, brand building and awareness for this key market segment, taking strategic direction from the India Marketing Leader for all Clouds and Buyer Personas. The candidate will be experienced in B2B marketing and a wide range of go-to-market tactics. Previous roles working in technology or understanding of the martech landscape a necessity.This role requires a leader who is able to orchestrate a virtual team to deliver aggressive pipeline generation and lead growth. The candidate needs excellent planning and organisational skills, as well as the ability to liaise effectively with key sales and strategy stakeholders and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.Proven experience in programmatic demand generation through integrated campaigns is critical. This good working knowledge of digital marketing including SEM, SEO, display advertising and social channels is important, as well as experience in managing and delivering website content and engaging creative teams and external agencies to effectively execute projects on time and on budget.This is a unique opportunity to work with a dynamic team of talented professionals that is recognised as one of the leading marketing organisations in the technology industry today. The opportunity requires a dynamic, pragmatic and flexible marketing professional with a proven history of success leading and coordinating integrated marketing programs. This position is both a leadership role and a hands-on execution focused role in the day-to-day, planning, management, coordination and execution of all aspects of the initiatives and campaigns.Responsibilities:

• Drive the development of the end-to-end marketing program and campaign planning for all Clouds and Buyer personas (program planning, campaign management, tactical execution, promotions, and collaboration with executive, alliance and operational stakeholders).
• Deliver breakthrough ideas, innovation and leadership in our go-to-market strategy for net-new business via all relevant mediums and channels (e.g. online events, 3rd parties channels, social media, live events, leveraging internal stakeholders ,etc).
• Oversee the management and maintenance of all marketing buyer campaigns, events and content in India.
• Define integrated, effective campaigns and promotions - internally and externally - to meet pipeline goals.
• Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximize impact.
• Publish frequent campaign scorecards to share performance trends with key stakeholders.
• Collaborate with country and regional marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
• Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed.

Experience/Skills Required:

• MBA or equivalent degree in Marketing
• 10-12 years marketing experience in a campaign manager or marketing manager capacity. The candidate needs strong execution background in a dynamic B2B Tech marketing environment
• 10 years experience managing and developing integrated marketing campaigns that drive pipeline and revenue
• Proven track record of building, leading and managing marketing campaigns across web, social, email, as well as in-person events and other activities.
• Extensive background in developing and executing cloud and buyer-focused marketing campaigns.
• Significant experience driving demand and pipeline for the programs.
• Excellent written, verbal and presentation skills
• Ability to work with multiple internal teams including sales, sales programs, sales development.
• Strong understanding of the leads funnel, running TOFU,MOFU and BOFU campaigns and helping improve lead conversions and qualification. Complete accountability of the funnel

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Keyskills :
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