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Manager/Senior Manager - Communications - Credit Cards Segment

2.00 to 7.00 Years   Gurugram   12 Jun, 2023
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Job Description - Communications & Product (Credit Cards)Job Title : Manager/Senior ManagerDepartment : Credit CardsLocation : JMD Megapolis, GurgaonCompany : RBL BankQualification : MBA / PostgraduateResponsibilities :- Work closely with all verticals to understand content strategy objectives and deliverables- Create a clear communication strategy for next 3 years- Develop & manage communication across all customer touchpoints- Develop brand strategy & frameworks like brand purpose & key- Convert brand purpose to relevant big ideas and campaigns- Manage a team of graphic designers and content creators- Deliver to briefs around content & copy- Work with external agencies for content requirements- Design Card face and communication collateral in partnership with creative agenciesExperience & Skills :- 2+ years in a communication/marketing role in BFSI - Experience in planning/strategy function at a creative agency- Deep understanding of payments domain (Credit Cards preferred)- Great creative instinct & attention to detail- Proficient at developing test plans to validate hypotheses.- Ability to create content and below the line communications.- Proficiency in language (both English/Hindi) (other language understanding would be added advantage,

Keyskills :
financeaccountancysalescontent strategymisltd

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