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Manager - Digital Marketing || Healthkart || Gurgaon

6.00 to 8.00 Years   Gurugram   03 Feb, 2021
Bright Lifecare Pvt Ltd
Job LocationGurugram
EducationNot Mentioned
SalaryRs 14 - 18 Lakh/Yr
IndustryInternet / E-Commerce
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Job Specification:-

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
-
  • Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner.
  • Formulating Digital marketing strategies in order to increase brand visibility and improve online brand positioning of the business.
  • Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
  • Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords.
  • Liaison with the design team to experiment new creatives on a weekly basis.
  • Thinking beyond the basics on social media and manage brand to develop a meaningful
  • Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.
  • Understanding online space and upcoming trends that would cater to the growth for B2C.
  • Set up daily performance reports to analyse the performance and further optimise campaigns.
Interested candidates can mail their resumes at [email protected] References are highly appreciated.Regards,Pooja KathuriaHealthkart Salary: INR 14,00,000 - 17,00,000 PA.Industry: Internet / Ecommerce Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category: MarketingRole: Direct Marketing ManagerEmployment Type: Full Time, Permanent ,

Keyskills :
analytical skillsemailroionline marketingmedia planningbrand positioningdirect marketingdisplay advertisingdigital marketingsocial mediamailmarketing strategygoogle analyticslanding pagesproduct differentiationad networksworking experie

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