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Manager- App Marketing

4.00 to 9.00 Years   Gurugram   16 Oct, 2020
Splash M
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Responsibilities:

Planning and Execution

  • Creating a roadmap to acquire users by defining crisp projects and clear impact from App Organic and Apple Search Ads Channels
  • Ensure constant improvement and growth in organic visits, downloads and app store rankings on App Store and Play Store.
  • Identifying growth opportunities from competitive research or testing new traffic sources to meet marketing targets.
  • Own creative optimization and guide the design team to create new concepts, and iterate based on on-page creatives performance.
  • Be in charge of app user rating and review optimization
  • Investigate and test new conversion, retention ,win back strategies through different channels-email, push, in-app notification etc.
  • Stay abreast of new tools, trends, and best practices in app marketing. Communicate regularly with internal stakeholders and marketing team colleagues to understand objectives and opportunities.

Reporting and Analytics

  • Collaborate with the data team to develop dashboards, report on progress against goals and relevant marketing KPIs.
  • Dive into the data to detect patterns and uncover insights to optimize efforts.
  • Leverage data for analyzing acquisition funnel metrics and to optimize campaign performances.

Requirements:

  • 4 years of experience in mobile or online marketing with a proven track-record of implementing successful ASO and viral growth tactics
  • Analytical person with a strong ability to draw insights from the data - Engineering background from top colleges will be preferred.
  • A hustler who can make things move and is ready to do anything necessary to ensure success of the project
  • Understanding of Apple iTunes App Store and Play Store will be strong plus
  • Extremely self-motivated person and should be able to work with minimum supervision. Strong analytics skills to understand and optimize the performance of the campaign
,

Keyskills :
app storenew conceptsonline marketingstrategic planningmarketing analyticsstrategic marketingcreative optimizationoptimization strategiesadswindrawdesignmobileitunessearchtestingmetricstacticsresearchstrategy

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