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Content Marketing Manager

7.00 to 10.00 Years   Gurugram   24 Apr, 2020
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Primary Job responsibilities are listed below, however the scope of work does not remain limited to the below mentioned duties:Plan and execute the content strategy with the available resources and a predefined budget.

We prefer target-oriented strategies to attract subscribers (on social media, emails, and other mediums), sales, etc.Create free resources such as whitepapers, e-books each month to drive leads, subscribers, awareness, and/or other important metrics.

Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.

Grow our subscriber base by providing them regular and helpful content thats in-tune with their needs.

Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Analytical approach to justify that your creative ideas are worth investing time and efforts.

Providing feedback to other contributors, and editing other writers content.Conducting analytical projects to improve blog strategies/tactics.

Skills Attributes:Core experience of creating content for the web specific mediums, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)

Good knowledge of the HubSpot Content Optimization System to blog and Google Analytics and produce smart CTAs according to visitor lifecycle stage.

Exceptional writing and editing skills, as well as the ability to adopt style, tone, and voice of our business various types of content.

An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.

Excellent organizational skills to work independently and manage projects with many moving parts.

Qualification:Post-Graduation MBA from Tier 1 Institute

Graduation B.E/ B.Tech from Tier 1 college

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Keyskills :
marketingsales advertisingbusiness development brand managementsocial media blog marketinggoogle analytics

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