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Campaign Manager

1.00 to 3.00 Years   Gurugram   18 Nov, 2020
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaInternet Marketing,Sales / BD
EmploymentTypeFull-time

Job Description

Overview of Job

Xaxis is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an campaign managers to join us. In this role, you will be responsible for end to end ownership of campaigns.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

What your day job looks like at Xaxis:

  • Execute campaign setup trafficking
  • Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue
  • Deploy testing methodologies on campaigns under the direction of senior campaign manager
  • Assist the client services team in understanding and conveying technical aspects of campaign delivery, performance and monitoring
  • Provide periodic reports to the stakeholders and senior campaign mangers
  • Help to advise/consult with internal departments regarding advertising inventory, availability forecasting, campaign performance and sell-thru reporting.

What you ll bring:

  • Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns
  • DV360 Expertise
  • Understanding of the digital media ecosystem and technology including ad tagging and site analytics
  • Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, video mobile
  • Understanding of VAST and VPAID
  • TrueView and YouTube Inventories

Minimum Qualifications:

  • Bachelor s Degree Required (Bachelor s degree in a quantitative field like Mathematics, Economics, Statistics is a plus)
  • 4+ years of experience in digital media optimization
  • Experience in a quantitative field, including: a DSP or SSP/exchange with advanced analytics and optimization capabilities
  • Ideal candidate will have hands on experience working with Trading Desks, RTB media (DSPs, SSPs, Exchanges, Google Display Network, or in-house ad-network tools)
  • Sound understanding of ad-server or ad-operations technologies (e.g., Doubleclick,sizmek etc)
  • Experience with DBM or AppNexus will be preferred
  • Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners
,

Keyskills :
marketingadvertisingcampaign managementcustomer relationssalesdigital mediadirect responseclient servicesdigital brandingdigital marketingadvanced analyticscommunication skillsintegrated marketingverbal communicationoptimization strategies

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