Senior Email Marketing Specialist

Job Description

Senior Email Marketing SpecialistWe at Nordic Drizit Tech Pvt Ltd are looking for a talented Sr. Email Marketing Specialist totake the lead with our email marketing strategies. Your main duties include running emailmarketing campaigns end-to-end, managing email databases, and creating newsletters.If youre interested in web technologies and can generate innovative ideas to increase sales,we would like to meet you. As a Sr. Email Marketing Specialist, your role is to reachcustomers through email campaigns and inform them about new products.Skills RequiredSr. Email Marketing Specialist should be a self-starter with a positive attitude and high levelsof motivation. Goal-oriented individuals and adept problem solvers. Should be able to workwell under pressure and can juggle multiple tasks and meet deadlines consistently.Senior Email Marketing Specialist duties and responsibilities Manage the Email Marketing team and build an overall email marketing strategy. Create and design various CTAs and email templates. Test the success of every campaign. Determine email marketing KPIs & Develop and present reports. Develop a lead generation strategy. Analyze data to get smart insights & suggest methods for improvements. Segment lists based on behaviors like past email engagement and websiteinteractions. Develop documentation and road maps for processes, A/B tests, and promotions thatsucceed through email. Proficient in using marketing automation technology. Design and implement direct email marketing campaigns. Ensure mobile-friendly email templates. Upgrade email templates using graphics, personalization, and advanced features. Past experience with email marketing, lead nurturing, marketing automation, and/orweb analytics. Sense of ownership and pride in your performance and its impact on the companyssuccess.Create CampaignsSr. Email Marketing Specialist implements email marketing campaigns, overseeing allaspects of the campaigns from design to writing to marketing to technicaldevelopment. At the same time, ensuring that all campaigns are aligned with thecompanys overall strategy, branding, and marketing and sales goals. They ensure thatthe campaigns are accessible and functional on both desktop and mobile devices.Develop Contact Strategies Sr. Email Marketing Specialist must strategically contact consumers, reaching out tospecific subsets based on the companys targeted audience and identifying email bestpractices and email calendars based on effective campaign timing. They designcontact methods that not only target the appropriate consumers but also developaudience bases that are optimized for retention.Manage Campaigns Throughout the course of an email marketing campaign, the Sr. Email MarketingSpecialist will manage email lists for the campaigns and create an ongoing schedule ofcontent. They identify and address any technical issues with the campaign inconjunction with the IT department. Throughout the campaign, they monitorperformance and make adjustments accordingly.Generate and Analyze Data After each email marketing campaign, the Sr. Email Marketing Specialist will generateand analyze data from the campaign in order to identify strengths and weaknesses.They will use their assessment in order to better optimize future email marketingcampaigns.Requirements and skills Proven work experience as an Email marketing or Digital marketing specialist. Hands-on experience with HTML and content management systems. Proficiency in marketing automation technology. Knowledge of SEO/SEM and Google Analytics. Familiarity with analytical and database tools. Excellent written communication and copywriting skills. Strong project management skills. An ability to work under tight deadlines.

Keyskills :
email campaignemail marketing