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Senior Marketing Manager Account Based Marketing

5.00 to 6.00 Years   Delhi   18 Jun, 2019
Tata Communications Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryTelecom / ISP
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Part of the Marketing Innovations Team, the marketing manager for the digital customer journey and platform (internally called Optimus) will be responsible for working closely with the Marketing Lead Digital Customer Journey and the Project Optimus team (project team that is working on completely digitizing the customer journey) creating a best in class, customer purchase and engagement journey of Tata Communications products and services and also drive the adoption of optimus internally (within sales/marketing and other customer success group functions) and externally with customers/partners.Level DescriptorMajor Deliverables

  • Build a best in class, customer purchase and engagement journey of Tata Communications products and services, right from touch to lead to opportunity to order thru optimus
  • Plan and execute a calendar of marketing activities focused on increasing the awareness and adoption of optimus with enterprise and service provider customers
  • Develop appealing marketing content for customer & seller engagement
  • Will be the primary team member responsible for
    • Customer Demo s and Proof of concepts
    • User Acceptance testing and workflow approvals
  • Work with key stakeholder teams across sales, and customer success to ensure that optimus adoption and KPIs of revenue/productivity are met
  • Take a hands-on role in ensuring that optimus plays a key role within the marketing engines of demand hub and marketing Insights
Purpose -KPIsKey Performance Indicators
  • Creation of a best in class digital customer journey for Tata Communications as per delivery timelines
  • 100% achievement of revenue and productivity objectives of project optimus
  • In time completion of optimus UAT and testing
  • On-boarding of x% of top customers thru sales or direct customer engagement (POCs, Demo s, adoption campaigns, ABM)
  • 100% adoption of optimus by marketing engines as mentioned above
Function / Domain Marketing Innovations EngineRole DetailsReporting To Marketing Lead Digital Customer JourneyNumber of team membersKey skills and experience
  • MBA from Tier 1 or 2 institute, with 5 plus years experience and having experience across various marketing disciplines and practices for a B2B ICT / telecom major
  • Strong familiarity with implementing best practices in digital functions and knowledge of product marketing as it relates to ICT products, services and telecom industry
  • Fluency with CRM systems, Martech tools & stacks
  • Explore, examine and introduce innovative new techniques, programs, formats and channels that can improve optimus performance and adoption
  • Strong analytical and reporting skills, advanced presentation and communications skills - ability to engage across cultures and various stakeholders
  • Ability to work with a wide range of globally distributed stakeholders from different cultures.
Qualifications
  • MBA
Desired Experience Level (in years)
  • 5 years in digital marketing/ product marketing for an IT/Telco/Technology/SAAS company
Size and Scope of Role - FinancialSize and Scope of Role - No. of direct reportsSize and Scope of Role - Total team sizeSize and Scope of Role - Other size parametersMinimum qualification & experienceOther knowledge/skillsKey ResponsibilitiesTechnical CompetenciesKnowledge / SkillsCommunication Skills,

Keyskills :
b2bsalestestingelcoproofdemandboardingadoption

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