Marketing Manager

5.00 to 9.00 Years Delhi 28 Jun, 2024

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Education / Training
Functional Area	Not Mentioned
EmploymentType	Full-time

Job Description

We are seeking an experienced and creative Marketing Manager to join our team at Career Width, a leading provider of study abroad programs for high school and university students. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, student recruitment, and revenue growth across our portfolio of overseas education programs.Key Responsibilities: Marketing Strategy Development: Collaborate with the leadership team to devise and implement cohesive marketing strategies that align with the companys overall goals and objectives. Conduct market research, analyze industry trends, and identify target audiences to develop data-driven marketing campaigns. Brand Management: Oversee the companys brand identity and ensure consistent messaging across all marketing channels, including website, social media, advertising campaigns, and promotional materials. Develop compelling brand narratives that resonate with. prospective students and their families. Lead Generation and Conversion Optimization: Develop and implement effective lead generation strategies to attract and convert prospective students. Optimize landing pages, forms, and other conversion funnels to improve lead quality and conversion rates. Event Marketing: Plan and execute marketing campaigns for educational fairs, campus visits, webinars, and other events to promote the companys study abroad programs and build relationships with students, parents, and educational institutions. Partnerships and Collaborations: Identify and cultivate strategic partnerships with educational institutions, travel partners, and other relevant organizations to expand the companys reach and marketing opportunities. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and tracking return on marketing investments. Team Leadership: Manage and mentor the marketing team, providing guidance, training, and professional development opportunities to ensure a high-performing and motivated team.Qualifications: Bachelors degree in Marketing, Communications, or a related field; a masters degree in a relevant discipline is preferred. Minimum of 5 years of experience in marketing, with a proven track record in developing and executing successful marketing campaigns, preferably in the education industry. Excellent understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing. Strong analytical skills and proficiency in using marketing analytics tools to measure and optimize campaign performance. Exceptional written and verbal communication skills, with the ability to craft compelling marketing narratives and presentations. Proven leadership skills and the ability to motivate and manage a team of marketing professionals. Creativity and strategic thinking to develop innovative marketing strategies and campaigns. Familiarity with the study abroad industry is a plus.Career Width offers a competitive compensation package, including a comprehensive benefits program and opportunities for professional growth and development. If you are a dynamic and results-driven marketing professional with a passion for promoting international education experiences, we encourage you to apply for this exciting opportunity,

Keyskills :
Brand ManagementLead GenerationConversion OptimizationEvent MarketingBudget ManagementTeam LeadershipDigital MarketingSEOPPCSocial Media MarketingEmail MarketingContent MarketingAnalytical SkillsWritten CommunicationVerbal CommunicationLead

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