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Marketing Head

5.00 to 10.00 Years   Delhi   27 Jun, 2024
UprightHC Solutions Private limited
Job LocationDelhi
EducationNot Mentioned
SalaryRs 14 - 20 Lakh/Yr
IndustryFinTech
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Position OverviewThe ideal candidate will bring a blend of creativity, innovation, and strategic thinking to the company. With a strong background either in a creative agency or on the brand side, this leader will have demonstrated the ability to think outside the box, developing unique marketing strategies that resonate with our target audiences. This role demands expertise in campaign development and execution, content creation and storytelling, performance marketing, influencer marketing, and brand building.Key Responsibilities1. Lead the conceptualization, development, and execution of major marketing campaigns, overseeing their entire lifecycle from initial creative concepts to post campaign analysis.2. Craft compelling narratives and oversee the production of engaging, original content across platforms like YouTube, podcasts, and other content-driven channels.3. Utilize performance marketing strategies to ensure creative content drives significant improvement in performance metrics.4. Forge and leverage influencer partnerships to amplify brand reach and foster growth.5. Champion brand building initiatives, significantly contributing to the growth and recognition of SAS Online in digital and traditional spaces.6. Manage and inspire a diverse team of marketing professionals, fostering a culture of creativity, innovation, and accountability.Preferred Qualifications1. Extensive experience in leadership roles within creative departments of marketing agencies or major brands, with a proven track record of driving creative and innovative marketing strategies.2. Demonstrated ability in leading the planning and execution of ground-breaking marketing campaigns.3. Expertise in content creation, brand storytelling, and leveraging influencer networks for brand growth.4. Solid understanding of performance marketing and its integration with creative content to boost campaign success.5. Strong leadership skills, with experience in managing multi-disciplinary marketing teams.6. Excellent communication, negotiation, and interpersonal skills, capable of fostering strong relationships both internally and externally.Ideal Candidate Profile1. Passionate about leveraging creativity to achieve business goals, with a keen eye for emerging trends and technologies in marketing.2. A strategic thinker who is not afraid to challenge the status quo and push boundaries in marketing.3. Adept at balancing creative vision with analytical rigor to drive marketing effectiveness and ROI.What We Offer1. The opportunity to lead marketing for a dynamic and growing fintech company.2. A competitive salary and benefits package, including ESOP options.3. A collaborative, innovative, and entrepreneurial work environment.

Keyskills :
content strategybrand strategymarketing strategysocial media marketing

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